Adoption of Sustainable Living in India

In India, sustainable development consists of a diverse range of policy interventions in the social, clean technology (clean energy, clean water, and sustainable agriculture), and human resources sectors. India is also expected to start replanting its national income accounting, making natural capital wealth depletion a fundamental component in its computation of GDP.

Despite extensive deforestation, commercialization of green lands, and open-air emission of noxious substances, there are endeavors by rare people that practice sustainable living. A major portion of the country's population still lives in villages, some of which have developed as centers of experimentation on sustainable living throughout the years.

Sustainable living practices have been adopted in India for ages. The independent community in Nagaland is the first green village in India and is home to the 700-year-old Angami settlement. While managing to maintain their ancestry and cultural history, the people are committed to protecting their natural ecosystem. All hunting has also been outlawed in the village by the locals. Furthermore, when a girl child is born in Piplantri village, the residents plant a total of 111 trees. In the previous fourteen years, the people in this village have planted about a million trees! This explains that sustainable living is deep rooted in Indian culture and civilization for centuries.

Today, sustainability is a much more holistic concept, encompassing not only fashion but also accessories, home decor, architecture, and manufacturing. During the pandemic, natural products and eco-friendly lifestyles began to make all the more sense, and that has been increasing ever since. Research on sustainable buyer behavior yields encouraging results ( FedEx and Mintel Consumer Sustainability Barometer). It discovered that Indians from bigger cities and urban regions were conscious of environmental issues. It also indicated that Indian millennials are more conscious of the environmental effect of their purchasing habits. People now embrace that a sustainable lifestyle is fruitful because it not only leads to better health and holistic beauty but also has a positive impact on the environment.

Sustainability is strongly related to economics since it primarily deals with utilization of resources that are scarce. Some businesses are recognizing this need for greener methods of operation. Flipkart, an e-commerce giant, has substituted ceramic and glass cups with paper cups. OLX India, Mahanagar Gas Ltd, Persistent Systems, and many more companies have taken similar steps.

Little measures at an individual level and at the organization level promote the acceleration of positive change and this time, it's toward a future with better, sustainable lifestyle.